McDonald’s, in the wake of its ambitious plan to open 9,000 new locations globally, is set to offer bigger burgers to its customers, according to CEO Chris Kempczinski. In an exclusive interview with CNN Business, Kempczinski reveaIed that the expansion will include larger burger options to meet the demands of customers seeking heartier choices.
Note: we are republishing this story which originally made the news in December 2023.
McDonald’s, in the wake of its ambitious plan to open 9,000 new locations globally, is set to offer bigger burgers to its customers, according to CEO Chris Kempczinski. In an exclusive interview with CNN Business, Kempczinski reveaIed that the expansion will include larger burger options to meet the demands of customers seeking heartier choices.
Note: we are republishing this story which originally made the news in December 2023.
During an investor day event, Jo Sempels, who oversees markets where McDonald’s has licensed its brand, acknowledged the growing demand for higher-quality, larger burgers. He added that the firm has listened to its customers and is working to deliver burgers that are both satisfying and huge. The action is in line with McDonald’s efforts to improve its staple menu items, as evidenced by the most recent revision to the way burgers are cooked, which should result in juicier and more delicious options.
